On April 14, Wittur Turkey organized a full day dedicated to the market launch of the CORE door series, the new flagship product in Wittur’s portfolio and clearer example of our global approach to innovation and future door technology.
The “CORE Day”, hosted in Istanbul, gathered together an amazing record of 628 customers coming from 28 countries and represented a not-to-miss event for the whole elevator industry.
CORE’s innovative features were at center stage during all the day, but the event represented also the perfect occasion to reaffirm Wittur’s strategic role in the growing Eurasian market and in its promising future. Our global presence, strong drive towards innovation, guiding principles and values were among the key messages that impressed the massive international crowd that took part in the event, thanks also to catchy slogans such as “Wittur for everyone, everywhere”, “Doors to the future” and “Best in class: safety, reliability, quality, comfort, aesthetic”.
During the event, the participants had the chance to see, touch & feel the first prototypes of the new CORE doors, whose production will start in our Istanbul plant in the next few weeks. They could also exchange their views and opinions on Wittur’s latest innovations with our Corporate and local leadership teams.
The feedback collected on our new door series were very positive and marked a brilliant first step in the product introduction on the market. Not only the technical features and quality of the doors impressed our customers but also their competitive prices contributed to a shiny start for the future star of our product portfolio!
The “CORE Day”, hosted in Istanbul, gathered together an amazing record of 628 customers coming from 28 countries and represented a not-to-miss event for the whole elevator industry.
CORE’s innovative features were at center stage during all the day, but the event represented also the perfect occasion to reaffirm Wittur’s strategic role in the growing Eurasian market and in its promising future. Our global presence, strong drive towards innovation, guiding principles and values were among the key messages that impressed the massive international crowd that took part in the event, thanks also to catchy slogans such as “Wittur for everyone, everywhere”, “Doors to the future” and “Best in class: safety, reliability, quality, comfort, aesthetic”.
During the event, the participants had the chance to see, touch & feel the first prototypes of the new CORE doors, whose production will start in our Istanbul plant in the next few weeks. They could also exchange their views and opinions on Wittur’s latest innovations with our Corporate and local leadership teams.
The feedback collected on our new door series were very positive and marked a brilliant first step in the product introduction on the market. Not only the technical features and quality of the doors impressed our customers but also their competitive prices contributed to a shiny start for the future star of our product portfolio!
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